servicenow

“rise up” india

As a senior producer, I partnered with ServiceNow to bring their RiseUp commercial campaign to life, featuring intimate first-person interviews filmed on location in Hyderabad, India.

The project posed a unique challenge: we had to create a fully equipped studio set within their corporate offices, ensuring it matched the aesthetic of a series filmed in a New York studio. This demanded meticulous coordination and oversight of a talented crew of over 35 professionals, including set designers, lighting specialists, two directors of photography, and a dedicated support team.

Alongside our video crew, a skilled still photography team captured employee portraits to complement the video assets. In addition to managing the production, I also oversaw all travel and logistics for our U.S.-based client and the interviewees who flew in to Hyderabad for the project.

The result was a seamless international production that beautifully highlighted the human side of technology through the authentic stories of ServiceNow employees.