As a senior producer executing a series of commercials for American Express, I faced the challenge of shooting in prestigious four-star, four-diamond hotels while carefully navigating guest impact. shooting at iconic locations, including the Mandarin Oriental in New York, The Wynn, and the Waldorf Astoria in Las Vegas, Coordinating the logistics was crucial to ensure minimal disruption to the guests enjoying their luxurious stays. Our photo and video teams shot simultaneously to capture a wealth of assets for commercial, digital, and social media use. Our production strategy involved precise planning and communication with hotel staff to create a seamless experience for everyone involved.

The campaign effectively showcased how American Express Card Members are treated to complimentary upgrades. From arrival to farewell, the commercials conveyed the message that Card Members consistently receive more, transforming their stays into memorable journeys.