Select clients include: Capital One Savor Card, American Express, Biltmore Estate, Blue Ridge Parkway Foundation, Jeep & Las Vegas Tourism.

As the senior producer, I directed both photography and video teams operating in tandem to capture a robust suite of assets optimized for broadcast, digital, and social media use. My responsibilities included end-to-end crew management, detailed pre-production planning, and overseeing an extensive casting process to reflect the brand’s diverse audience.

One of the core challenges was executing a high-production-value shoot while maintaining the experience for hotel guests or visitors to the national parks. I oversaw all logistics to ensure minimal disruption, coordinating with hotel operations, navigating location sensitivities, and managing tight schedules.

Throughout the campaign, our content focused on the emotional moments that make travel meaningful—capturing how thoughtful service, smart choices, and a sense of discovery help passionate travelers make the most of every journey. By highlighting authentic experiences and small details that leave a lasting impression, we told stories that resonated with real people seeking connection, adventure, and value in their travels.